How to Do a Good Job in Internet Marketing for Enterprises

At present, network marketing has become an important means of publicity for major enterprises in the society. If you do not use network marketing reasonably, you will face a great disadvantage in the competition with enterprises. Let's take a look at what are the ways of network marketing? The main skills and methods of network marketing.

1. What are the ways of network marketing

1. Video Marketing

In the past, the video marketing method was mainly to upload videos on mainstream video websites, but now the popularity of short video information platforms such as Douyin and Kuaishou can make full use of the fragmented time of Internet users. This teaching method also attracts A lot of business development has been invested in it. Uploading interesting short videos for marketing on the short video platform can achieve better marketing results faster. Brands can also promote their own brand concepts by launching creative videos, thereby continuously deepening the brand effect in China.

2. Viral Marketing

Viral marketing Viral marketing is to use the enthusiasm of the public and the interpersonal network to spread and spread marketing information like a virus. The marketing information is quickly copied and spread to millions of viewers. It can penetrate into the human brain like a virus and replicate quickly. Rapid dissemination, the information will be spread to more audiences in a short time. Viral marketing usually spreads spontaneously among users, so the cost is very low. It is often used for website promotion and branding.

3. Promote soft articles

Among the many online marketing promotion methods, soft text promotion has always been a better marketing promotion method. Its advantage is that it is easy to operate, like some contribution websites are free, allowing marketers to obtain high returns at low cost. However, it should be noted that the promotion of soft articles has high requirements on the quality of soft articles, and different media platforms have different comments on the content of soft articles. Therefore, it is necessary to ensure that the quality of soft articles is good, and then choose the appropriate media for release.

4. Email Marketing

One of the advantages of email is that users can subscribe to the information they are interested in, and then regularly send the mail that the customer sender needs, which helps to establish a sense of information with the customer. Email is also one of the basic applications of internet marketing. Different businesses and products use email in different ways to drive sales. Enterprises should analyze it from the perspective of users in combination with the tone of their products. Only in this way can they go further and achieve better marketing results.

5. Search engine bidding

It is often said that search engine SEM is bidding. Domestic enterprise users generally choose Google Bidding, Sogou Bidding, Shenma Bidding, etc., while foreign enterprise users often choose Google Bidding. Search engine bidding works well, but it costs a lot of money. Without professional bidders, losses will continue.

6. Search engine optimization

Advertisement promotion and search engine optimization are closely related. In the process of website internal optimization, there is a link called content optimization. The website needs to publish original articles regularly to improve the freshness of the website. Then this article is actually a soft article, which can carry hyperlinks. The high number of hyperlinks in the soft article means that there are many visitors to the website, and the overall ranking of the website will rise accordingly. In short, search engine optimization is also a low-cost, high-return promotion method.

7. Search engine marketing promotion

To put it simply, search engine marketing is network marketing based on search engine service platforms, taking advantage of people's dependence on search engines and application habits, and passing on information to the overall target users when people find information. The basic concept of search engine marketing is to let users discover information, click to view web pages, and further grasp the necessary information. The company pays for promotion based on search engines, allowing users to communicate with the company's online customer service at the first time to complete the transaction.

8. Feeds (information flow advertisement)

Information flow advertising is one of the more popular promotion and marketing methods at this stage. The key is mobile apps, such as Toutiao, Sina News, Douyin short videos, etc., which have high user stickiness and good quality. Different from SEM, the group accuracy of information feed advertising cannot be considered through keywords. Since there is basically no possibility of displaying information advertisements based on retrieval, comprehensive analysis of Internet big data is more common. Various personal behavioral data information on the Internet technology to analyze his characteristics, and then distinguish whether he may be very interested in a certain type of advertisement. Then, in the information flow advertisement, the artistic creativity of the creative copywriting and its connection with the landing page are particularly important. Use artistic creativity to attract precise users, and use landing pages to attract users.

Second, the network marketing promotion experience summary

1. Don't think that doing network promotion is hard work, there is a lot of knowledge in it

I believe that when many people first entered this circle, they thought like me that those who do website promotion are migrant workers in the IT industry: publishing information, registering websites, leaving messages, and Q&A platforms are all-pervasive. I think that if you work for a period of time like me, you will find that there is a lot of knowledge in promotion. It doesn't mean that you can just send out advertisements every day when you turn on your computer. We should get rid of this kind of thinking of IT migrant workers.

If you post randomly like headless flies every day, not only will you not be able to achieve the effect of publicity on your website, but it will also bring a bad influence on your website. SEO does not mean that the more information released, the better. Different analysis and promotion strategies should be used for different types of websites.

2. Network promotion still needs more data analysis, and you must be able to play with data

I believe that experienced webmasters know that they need to analyze their website data every day: IP, PV, bounce rate, number of external links, indexed volume, ratio of internal and external links, etc. These cannot be said to be read every day, but also to be analyzed after a period of time, so that you can be considered responsible for your own website.

Of course, if you want to surpass your competitor's website, you should analyze the relevant data of your competitor's website more, so that you can make corresponding strategies and adjustments based on the found data.

3. Don’t think your job is just for ranking

Some people told me that Internet promotion is for ranking. If your website is not ranked or ranks low, then your work is not good. In fact, this is a wrong understanding of Internet promotion. Internet promotion is not just about fighting for search engines. Search rankings are only part of your job.

Do not optimize the website for the sake of optimizing the website. Optimization is not for ranking, but for the recognition and affirmation of your website by more people who browse your website. The so-called user experience is like this. If your website user experience is not good, your website ranking is good and there is no conversion.

4. The skills of promotion are not static, you need to learn and improve more

The Internet is changing rapidly. It doesn’t mean that you can eat the Internet one way at a time. Let’s take the external link as an example. In the past, it was basically based on quantity, but now it is mainly about quality.

Through the example of the external link, we understand that the Internet is changing rapidly, and what you learn today may not be useful tomorrow, so tomorrow you must have innovative ideas and a clear mind to discover and change, rather than go all the way to the end. Nothing has changed so your promotion skills will never change or improve.

5. Promotion is not about fishing for three days and drying the net for two days, it must be able to withstand blows and tests

Promotion is very hard, you have to be comprehensive, you have to be careful to every detail, you have to be persistent, you can’t go fishing for three days and put on the net for two days, you have to stand the test. Many times we have to be patient, not to complain, not to be impetuous.

Internet marketing is an important part of an enterprise's Internet promotion strategy. It is a new marketing method that uses digital information as the carrier and interacts with users through network media to achieve marketing goals. In short, it is to use the Internet platform to achieve profitable marketing activities. What are the online sales methods? A complete list of online sales methods to share.

1. New media operation: My main job is to manage and operate WeChat, Weibo, and Douyin, and publish them on different platforms to attract traffic. New media operations need to catch up with hot spots. We need to provide high-quality copywriting and dig deep into user needs. Bring more traffic to your company. Marketing Network Methods What is marketing.

2. SEO: The Chinese name is SearchEngineOptimization. As the name suggests, the main job of SEO is to continuously optimize the ranking of the website on search engines by adjusting the structure of the website and publishing high-quality articles. This way the company can get more free traffic and interested people.

3. SEM: The Chinese name is "search engine bidding". The main job of SEM is to bid for advertisements on search engines such as Baidu, Sogou, 360, and Shenma. Real-time monitoring of advertising effects, timely adjustment of delivery strategies, and increased return on investment. A good SEM can bring a lot of traffic and target users to your company.

4. Running e-commerce: My main job is to run the company's store. The usual way is to give the baby a name, explain the baby's details, arrange the store and the baby's shelves, and plan large-scale promotional activities.

5. Integrated Marketing: Combining new media operations, SEO, SEM, and e-commerce operations to meet your company's needs. In integrated marketing, you need to master most of the marketing tools.

6. Soft advertising marketing: the cost of soft advertising marketing is very low. I believe soft advertising marketing and PR strategies are better. But in order to rely on soft advertisements to market blockbuster movies, the author believes that the article must be written well, not on cotton, and don’t make people think that this article is very PR, otherwise the effect will be greatly reduced, and most of the things will be lost.

7. Online advertising: Advertising is the most common way, and it is also the most common way, but the price is relatively high, and enterprises can launch it according to their own strength. Of course, you can also use resource integration methods to provide: such as advertising space exchange, text link exchange, channel entrance exchange, and so on.

8. Baidu knows: Baidu knows that the marketing model is to help others solve problems while introducing products to others. Baidu knows that when replying to questions, it is very smart to put promotional content in it, so that the administrator will not be able to see that it is a commercial route, otherwise it will be easily deleted by the administrator.

9. E-mail mass sending: E-mail marketing is usually used in combination with other marketing forms to cover more target customers at a lower cost, achieve product promotion, sales opportunity mining and customer care and other marketing goals, and help users increase the degree of potential customers Accuracy, enhanced relationships with customers, and increased brand loyalty.

Altogether they fall into the following five categories

1. Search engine marketing

Search engine marketing is one of the most important means of website promotion and marketing, and it is also the most basic requirement of enterprise network marketing. In the Internet age, the fastest way for customers to find the door quickly and accurately is search engine marketing, which can attract more accurate traffic for enterprises by improving the ranking of enterprise websites on search engines.

2. Network knowledge marketing

The operation method of network knowledge marketing is to expand the knowledge level of users, let users experience the professional technical level of enterprises and individuals, and the trust and recognition of industries and individuals, and finally spread the information of enterprise brands, products and services.

3. Online word-of-mouth marketing

Internet word-of-mouth marketing is a new marketing method that organically combines traditional word-of-mouth marketing with network technology. On the Internet, consumers or business sales personnel interact with customer groups through word-of-mouth information such as text, pictures, and videos. The two sides discuss relevant information such as corporate brands, products, services, etc., deepen the influence and impression of customer groups, and finally achieve the purpose of network marketing.

4. Network soft article marketing

Network soft text marketing, through the analysis and summary of corporate brand keywords, product and service keywords, write corresponding articles, and skillfully insert the company to promote marketing information to the target group. Choose well-known channels and platforms to publish, and use the characteristics of the Internet to spread quickly to achieve the effect of soft text marketing. This method has low marketing cost, wide marketing range, long-lasting marketing effect, and will not arouse readers' disgust. It is one of the most suitable marketing methods for enterprise product and brand promotion. It is worth noting that soft text marketing focuses on the quality of articles and the choice of channels.

5. Online video marketing

Online video marketing refers to a marketing method in which enterprises place various video clips on the Internet in various forms to promote corporate brand, product and service information.

If an enterprise wants to do a good job in network marketing and promotion, in addition to hiring professional network promotion personnel, it can also find a professional network marketing company to cooperate with.