Nai Xue accelerates the promotion of automatic tea making equipment

A few days ago, the new tea brand Nai Xue's tea released the third-quarter operation announcement, showing that in the third quarter, Nai Xue's tea added 69 stores and closed 17 stores. As of September 30, Nai Xue's tea has a total of 973 stores. Among them, the first and second types of tea shops are 819 and 154 respectively.

According to Nai Xue's Tea, when the store location is the same or similar, the income of the PRO tea store is basically the same as that of the standard tea store, and the difference between the two store types is already small, so the previously disclosed standard tea store The drink shop and the first type of PRO tea shop will be merged into the "first type of tea shop". Stores located in shopping malls, office buildings, communities and other locations are called "second-class tea shops".

Nai Xue's tea said in the announcement that although affected by the epidemic, the company's operations have remained basically normal. Affected by factors such as the company's good response to the launch of new products and the hot weather boosting sales of cold drinks, the same-store sales of Nai Xue's tea in August and September recovered to close to the level of the same period in 2021, and the same-store orders achieved a good year-on-year growth.

In terms of store expansion, as of the date of this announcement, Nai Xue's Tea will open more than 200 new stores in 2022, and the fourth quarter of each year is the peak of traditional store openings. Nai Xue's tea believes that the progress of the store opening is still basically on track. On August 31, Naixue's Tea opened its "Naixue Life" store in Shenzhen Coast City and introduced a number of independent brands to provide consumers with a one-stop life experience. In the future, Nai Xue's Tea hopes to cooperate with more outstanding independent brands and grow together.

The retail business continues to grow, and products such as Nai Xue low-sugar lemon tea launched this quarter have entered multiple offline channels. In terms of digitalization, the self-developed automatic tea-making equipment has been promoted as scheduled at the end of this quarter, and some of the adjusted stores and stores in some areas affected by the epidemic will also launch the equipment as soon as possible, which is expected to help Nai Xue's tea continue to consolidate the results of manpower optimization.

Written by: Chen Yingshan, a reporter from Nandu Bay Financial Society