We media soft text marketing and promotion content should be on point

The media industry is developing rapidly, and there are more and more channels for making money, from relying solely on traffic at the beginning, to advertising and live broadcasting later. Advertising revenue is the first step for most media people to expand their profit channels. Its profit is higher than traffic, but it is also much lower. But there are very few people who can really do this. Most people are not good at this kind of publicity, so today, I will share what methods to use to promote soft articles!

1. Captivating titles

There is no doubt that a good headline will attract a large number of readers. The same is true for press releases. Our goal is to advertise, but we must have a good headline so that everyone can see it. Only in this way will our advertising be effective. However, the charm of the title is based on reality, not on the gimmicks of the title party. Titles such as "hair that turns black instantly, never fade" are obviously intended to attract attention and do not have much effect . If you want to attract people, the most important thing is to grasp the pain points of users, such as "are you worried that the effect of hair dye is too slow", which will make your readers immediately think of you, so Increase your traffic. A good headline is the first step to a successful press release.

2. Content to the point

Ads promotion is to use words to package goods, therefore, the most important thing is the words. However, the content must be cut to the core, the product should be presented to the maximum extent, and there should be no need to beat around the bush or make some unnecessary foreshadowing at the beginning. Users click through to a website to better understand the product, not to listen to those useless stories you tell. Therefore, friends will definitely adopt a creative way of first attracting, then describing, and finally attracting the content layout. The first purpose is to allow users to have a sufficient reading rate, the second is to use facts and stories to enhance the credibility of users, and finally to convince them that this is an effective marketing method.

3. Advertising must be skillful

Advertising is limited by the cycle, and the same is true for soft articles. It is unlikely that a few articles and videos will have a good publicity effect. The effect of publicity is cyclical and needs to be done continuously. Only in this way can it play a good role. Effect. Moreover, this article must have a large coverage, the traffic of one website is not enough, even if you have more fans, it is impossible to compare with multiple platforms. In this way, friends can send their videos on different platforms to increase their popularity.