How to do self-media copywriting? Self-media copywriting tutorial

In the era when everyone can become a self-media person, it is not easy to do well in self-media!

We-media is composed of pictures, texts and videos. Compared with videos, the cost of copywriting is low, and it can resonate with consumers, allowing its own products and brands to occupy the mental ladder. Therefore, copywriting has played a great role in attracting traffic. .

A good copy can occupy the minds of consumers, and play a role in promoting and exploding products, brands, communication, and even final sales. As a self-media person, what is often concerned is the amount of reading, so how can we improve it? How to create explosives? Today we will talk about this topic.

Each product has its own characteristics, which are analyzed after insight into consumer needs, refining product selling points, and solving consumer needs.

To list one example, when everyone said that pigs can't fly, we designed a copy that pigs can fly. When everyone talks about the tuyere, we say the point of view that all pigs standing in the tuyere can fly. It is also a writing technique. In a word, your point of view should be different from that of the public, go against the public's point of view, and attract attention.

The text is authentic

We have seen a lot of copywriting, and most of them are emotional. Can you imagine what is the copy or content that has touched you the most recently? Is it the content that you feel is very real and helpful to you, I think this is the case in most cases.

Instant writing inspiration is much stronger than planned content, so as a copywriter, please don’t hold back. Your content source has to be mindful, not content for content.

3. Find the right direction, intriguing

The basis of copywriting is to be smooth and logical. The overall copywriting must have an outline and then optimize and refine the outline to form an outline that is of interest to the public.

This outline can be a sentence or a set of keywords. As long as these outlines can bring you in and make consumers understand the key points and are interested in reading, this is a success.

4. Good articles are worthy of publicity

For example, in e-commerce, the content of advertisement copy and guide page is very important, which directly affects online sales.

Some copywriting looks dignified and elegant on the whole, but in fact, they do not fully consider the problem from the perspective of a customer group and the purpose of the final copywriting guidance, a pile of superimposed adjectives and some content that everyone does not understand.

So, this kind of copywriting is very bad. I thought it was beautiful, but it didn't work. The core of doing a good job on the guide page is to let consumers understand the product and the information that can be conveyed to them, find the pain points of consumers and help them solve problems, so as to guide them to place orders online.

A good title is still very important. When our mobile phone pops up prompt messages again and again, the same content that can make you click on it many times in a row is definitely a good title. Rhetorical questioning, content extraction, provocation, reminder, exaggeration and exaggeration are all the most commonly used and tried-and-true tricks for headliners.

Although there is wisdom, it is better to take advantage of the situation; although there is a foundation, it is better to wait for the time.

From the perspective of marketing, taking advantage of the situation is actually playing with copywriting. To sum up, it means taking advantage of the situation to strategize the copywriting, taking advantage of the situation to make it normal, and spreading the word into fast food.

The copywriting is strategic, choose good copywriting or momentum, and carry out from multiple angles of taking advantage of the situation. For example, the content of the same title is different, and the brand content is embedded in it, and then uses SEO skills to push the content to Top search engine results.

It is also normal to take advantage of the situation. When we see any copy that can take advantage of the situation, we must dare to post it, and if there is a copy, we will borrow it. The spread of fast food should be fast, and multiple channels will quickly pave the way, and multiple copywriting will keep pace.

7. Learn SEO

Copywriting has its own special communication attributes, and new media seems to have no need to consider SEO. You are wrong. In fact, any promotion export in the process of marketing promotion may bring unexpected results.

Many platforms require SEO experience. These inclusions are for editors or reporters who are looking for content sources to provide materials. If these people find your copywriting, the natural reprint rate will be greatly improved.

In the process of doing these copywriting, the core is to have SEO awareness and thinking, and do a good job of keyword deployment.

If you are a product or flat shoot, you need to write a story or an existing story to implant into your brand or content, and some micro-businesses do it very well. In short, the core of self-media is to learn how to circle the key points of users.