What does soft text mean? A Beginner's Guide to Ads Marketing

Ads are the greatest marketing method in modern times, bar none.

90% of companies have used this method for marketing, and 85% of users have soft texts for company information, which leads to a problem.

No traffic, no conversions.

Ads are completely irreplaceable.

In fact, the press release has no traffic and no effect. The biggest problem lies in the press release itself.

This guide contains:

1. What does soft text mean?

2. Why is soft paper important?

3. The 4 steps of soft text marketing

4. What does soft text mean?

Tens of thousands of articles are born on the Internet every day, but only 1% of the articles are favored by users. Most of the articles are considered unnutritious, uninteresting, and junk articles, but there are also some articles. After reading it, you will be hooked, amazing, and even immediately moved by a certain product in the article, and you will buy it immediately, and this type of article is called a soft article.

Soft articles are usually distinguished from hard advertisements. Their marketing attributes are not so strong, so that users do not feel that this is an advertisement, but a paragraph, article or story. When interested in a product or service in the content, When there is a sudden desire to buy, this article is successful. Therefore, the press release is understood in simple words, that is, users stimulate their desire to purchase through a content, and the form of this content is collectively referred to as a press release.

Judging from the public data, the Internet is full of soft articles every day, such as a product soft article, a review article, a story, etc. These contents may all be a soft article, but some articles are too soft for people to perceive directly. .

2. Why are soft essays important?

Why is the press release so important? Because soft text is the most cost-effective way of all marketing methods, there is no one, such as paid advertising, it must be recharged to promote traffic, website SEO, its cycle is relatively long, open screen advertising, cost It is also relatively high, and for press releases, just through one article, a small amount of cost can bring unlimited exposure and display. In contrast, this is why companies choose press releases.

In the cases we have served, 100% of our clients have consulted or have already conducted advertisment marketing. After all, in their eyes, their peers are all doing advertorial marketing, so why would they refuse?

Three, the 4 steps of soft text marketing

Since the press release is so important, how should we proceed? Here are a few tips we have summarized:

Step 1. Find the right topic

Topic selection is very important for press releases. It can be said that topic selection can directly determine whether a press release becomes the direct reason for a hit. Topic selection means that we find an angle to write a press release, such as a Bluetooth headset press release. What should we do? How to choose a topic? Like writing a review? Write an out-of-the-box experience, or write a story? These are all worthy of our serious consideration. From the product point of view, the product is suitable for evaluation and out-of-the-box experience. Below we list the selection of soft articles in all industries, and it is recommended to collect them.

Category

Topic selection angle

Example

Product category

Evaluation or out-of-the-box experience

such as bluetooth headphones

automotive

experience class

like Volkswagen

Lifestyle

experience class

like a toothpaste

service class

Contrast experience options

such as legal services

virtual class

Case selection

such as virtual goods

Step 2. With SEO thinking, start a loud title

When writing a press release, we also need to think carefully about how to start the title of this press release? Many people write well in the body of the soft article, but the title is a mess, and this article is wasted. When going to the title, you need to pay attention to the following aspects:

Add core words and long tail words

multi-strength words

Good at adding numbers to help attract users

The title should be suspenseful

Step 3. Write the main text of the soft paper

With the title of the press release, we need to determine the search intent and then start writing the content. So what are the steps for writing a press release?

1. Determine search intent

2. Create an outline

3. Write your first draft

4. Polish the article

When you master these 4 small steps, you will find that writing an article is actually a pipeline job, and it has a template in it.

Step 4. Select a release channel

When our article is finished, we should find some publishing channels. Choosing a publishing channel will help us display our articles on these platforms and let more users pay attention to us. So what are the publishing channels to choose?

Zhihu account

headline number

Sohu

Baijiahao

Goku

Penguin

The above channels are the mainstream channels for press release, but if you need to publish in news media channels, you need to pay to do it. If you have this need, you can consult Xunbu customer service.

at last

In fact, editorials are not very unfamiliar to most companies. Obviously, many editorials are completed by editors, but at present, more than 70% of editors are still on the road of not being able to write or not writing well. If you want to improve For your essay writing level, you can purchase our essay writing course, and I believe your essay writing level will have a qualitative leap.