How to formulate a brand overseas promotion marketing strategy

1. User-centric, focus on consumer experience

Any marketing is centered on the consumer experience. If you don’t pay attention to consumer experience and just promote your products, then such marketing will be ineffective.

2. Research the consumer market

Enterprises need to conduct in-depth research on overseas markets and customer groups, analyze the development trend of their industry, understand the current living environment of their industry overseas, and summarize the laws of nature.

Let the company's products appear overseas with the best quality, and at the same time present various opportunities that may exist in the current market. Through the analysis of some core issues in the process of overseas promotion, the overseas e-commerce solution with the best return on investment is worked out.

3. Competitive research and analysis of competitors

Don't think that overseas brand marketing only has foreign brands to compete with you, and there are also domestic competitors. We can analyze marketing plans through domestic brands that have successfully entered overseas, which is not limited to brands in the same industry.

4. Selection of overseas promotion platforms

The focus of overseas promotion may be on marketing promotion. Those who do not understand overseas promotion may not know the overseas promotion method. The more common promotion platforms or promotion channels are: search engine marketing (SEO), paid search marketing (SEM), social media Media marketing, overseas media release, blog word-of-mouth marketing, EDM email marketing, etc.

Seven common brand overseas marketing methods:

1. Search engine influence

2. Social media marketing

3. Foreign trade B2B platform

4. Email Marketing

5. Online advertising marketing

6. Community forum soft text marketing

7. Video Marketing

If you are doing B2C then you can try the following six platforms:

Facebook, a must-do for overseas promotion, the social platform with the largest number of users in the world; TikTok, the overseas version of Douyin, the most popular and fastest growing; Youtube, the largest video site, a must-do for video marketing; Instagram, entertainment, photo sharing station, women Users account for 60%; Google, the world's largest search engine; followed by Twitter and so on.

If you are doing B2B

Then you can do LinkedIn marketing: similar to the domestic pulse, business and professionals gather.