How to do new media operations? What skills do you need, this article teaches you

Being a new media requires the following skills

1. Copywriting skills

A lot of work in the operation of new media requires the use of copywriting, writing advertising words, writing promotional soft articles, and writing operation plans. Therefore, the writing style is good, and various types of copywriting and jokes can be written. The writing must still focus on originality. To get more recommendations, it is recommended that you can check the article in the Easy Compose editor when creating, so that it is convenient to quickly pass the original.

2. Data analysis ability

In operation, we often talk about the effect. The effect is our marketing data or results, such as the number of readings, comments, likes, fans, etc. of the official account. Especially when doing activities, we need to be able to analyze the complex data. draw relevant conclusions.

3. Event planning ability

Doing operational work often involves some activities, so you need to be able to plan activities that attract people and are willing to participate;

4. Audio and video editing

This mainly refers to the operation of multiple short videos. You also need to be able to shoot and edit videos, such as using PR, AE, AU and other software operations.

What should new media prepare for?

1. Understand new media and understand new media operation thinking

When we come into contact with new media, we will find that all our work revolves around attracting new people, activating, retaining, converting, and closing deals. Our work revolves around these points. Only by mastering holistic thinking can we know start.

2. Insist on correcting your mentality

Most people succeed on the same starting line, but not many. They encounter difficulties in behavior, self-denial, habit of giving up, and they are helpless in the face of pressure. When you master the right method, as long as you don't be lazy, success will come sooner or later.

3. Review and summary

After learning a knowledge point, make a mind map, which is convenient for yourself to find and solve problems. Learning new media is also a process of learning from a group. The biggest advantage of this is to avoid going to the top without knowing it, and to have more contact with people in the same field, so that you can more quickly perceive your own shortcomings and grow rapidly.