What are AliExpress's new store policies, and how can new stores increase exposure

Cross-border e-commerce is very popular now. Many small partners have settled in AliExpress. If you want to do better, you need to understand the platform's policies. Let's take a look at the policies of AliExpress's new stores. How to increase exposure for new stores?

1. After all AliExpress products are trademarked on the entire platform, only branded merchants are allowed to participate in large-scale events on all platforms. The AliExpress platform will also mainly promote famous brand products in China and even the world.

The AliExpress platform also provides a certain policy preference for branded merchants. When consumers search for keywords, there will be a direct channel to the store, giving priority to traffic recommendations.

2. After the implementation of the product trademarkization policy, the AliExpress platform launched various products to support existing merchants to transform into brand sellers or to highlight the brand effect of products on the platform.

For example, the launch of Ali's intellectual property product "Innovation Guarantee" provides platform sellers with one-stop domestic and foreign commodity registration guidance services. The brand attribute required function has also been launched, and sellers must confirm whether there is a corresponding brand before listing a product.

In addition, a brand story product was released to encourage platform sellers to strengthen their brand image through their own brand stories.

How does AliExpress's new store increase exposure?

1. Alliance optimization

There will be many stores participating in the marketing, and the alliance has the main promotion area and the hot product area to choose from. Many sellers don't pay attention to it after adding it. In fact, this is not right. We recommend that you delete the products that have not been placed in the near future.

2. Continue to launch new products

Everyone knows about the new listing, but how many times and how often it is important is important. Different industries, the number of online products in the store is different, and the number of new products is also different.

No matter what category you are in, you should pay attention to the use of the title words of the new product when launching new products. When writing a title, the core principle is to increase the number of popular words within a limited space.

3. When choosing promotion carefully, focus on quality

The new store has less exposure because the whole store has no pillars. In order to maximize success, when sellers choose to promote products, they can give priority to those with more orders, followed by those with more exposure, and the third with more collections + purchases.

After the above introduction, you can now know what AliExpress's new store policies are. Branded merchants will be more beneficial to AliExpress. After entering AliExpress, they should increase their exposure as soon as possible, so that they can continue to operate.

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