How to write a good video script for short video operation from the media?
Video shooting can’t be done without scripts, just like singing can’t be done without sheet music. It can be seen that the status of scripts in video operations cannot be ignored. However, scripts are relatively unfamiliar to most people, let alone how to write them. In fact, the script is a summary of the video shooting process, including the theme, characters, scenes, and the use of each shot . Write a good script, and video shooting is half the success. To write a good video script, you need to keep the following points in mind.
01 Establish a video theme
Before shooting, be sure to clarify the subject of this video. In the era of video flooding, although users can see a lot of videos, there are not many videos worth stopping to watch. To grab the user's attention in a short time, it is necessary to clearly, clearly and directly convey the theme of the video. Catch the target user, which is also the center of the entire video shoot. For example, as a food blogger, it is necessary to clearly tell everyone how to make this dish delicious.
02 Clear video frame
After establishing the theme of the video, it is time to frame the video. It not only works with the entire video shooting process, but also lays out the video's settings in advance. For example, the reversal of the plot, the coordination of sound effects, the design of lines, the processing of pictures, etc., the overall effect of the video can be filled in the frame, which not only improves the shooting efficiency, but also saves costs.
03 Build emotional resonance
When writing scripts, you must pay attention to emotional resonance with users. Videos are effective and play a dissemination role, bringing you more users. At first, you can learn about the creation methods of popular videos in various fields on Yizhuan, you can imitate them, and discover the reasons for the explosion. So how to set the "resonance" point in the script, there are generally the following three methods:
1) Stimulate emotions: When writing a script, you should output emotions according to the theme, which can be in terms of lines or performance. In short, make the video look rich and full of emotion and enthusiasm.
2) From the user's point of view: observe the problem from the user's point of view, help the user to say what they want to say, and easily stand on the same line with the user to achieve deep emotional recognition. Such videos are suitable for emotional and growth videos.
3) Output value: On the one hand, it is the value recognition of emotional thoughts, and on the other hand, it is the value of skills that can be practically used in life. In short, to make the video have a sense of value, even if it is funny, it must make users feel sincere enough.
04 sub-shot script
After the previous preparations are done, it will be presented in the sub-shot script, and the later shooting work will be carried out around the sub-shot script. According to the current popular videos, it is basically divided into five categories: funny videos, knowledge and experience, plot videos, good species grass, and life sharing. Each category must have a fixed mode.
1) Funny videos: These kinds of videos often have very good data performance, mainly due to the fact that the plot of this type of video is based on our familiar life, and then flips unexpectedly. The script mode is: life scene + accident flip.
2) Knowledge and experience: This type of video is also liked by many people, and there are often a large number of collections. In general, it basically follows the model of asking questions + solving problems + summarizing results
3) Plot video: Sort out the outline of the story in advance, improve the main body of the story, further refine the main line of the story according to the needs of the plot, create conflicts and conflicts in the story, and increase the interesting points of the plot.
4), good species of grass: first display the product, share the product with the audience, pass on multiple highlights of the product, and display and share in a variety of scenarios, and finally make a summary.
5) Daily life: pass the theme of the video, express the main idea of the video, then further share the content of life, attract everyone's attention, and finally tell the psychological experience.