How to improve copywriting skills in new media operations? Mastering these 4 skills is enough
Today, I will tell you about new media operations. For copywriting, it is mainly divided into these four stages.
The first stage; you don’t need to write articles deliberately, as long as you can find articles with the same core idea as your positioning every day, you don’t need to search more every day, just find 30 articles, why do you do this? We can find poison materials in various industries at any time, and this is mainly to let you know how to find articles.
The second stage: I will change the article, find all the articles, and then combine them into one article, and the third is that the sentences are smooth and the core idea remains unchanged. It is enough to create two pseudo-original articles every day, which can quickly improve you. It is difficult for newcomers to achieve originality in the early stage when writing copywriting. Using this method to write articles can find writing inspiration and writing methods.
Stage 3; Change essay with ideas. After finding the relevant material, what the material can provide you now is how to write, but you have to write the rest yourself. Except for the core idea, the rest is all original. Why do you want to do this, because the newcomer is in the early stage When writing a copy, it is difficult to determine the core idea. If the core idea cannot be determined, the whole article cannot be written normally. If this method is used, the core idea does not need to be managed by oneself, but directly according to the core idea. Just the same text
The fourth stage: At this time, you have mastered the writing method, because with the previous training, you can write normally, and then you will start the original article, because at this time you have mastered the writing method yourself, and mastered the positioning of the core idea , and then start writing the copy without a problem. For newcomers, if you write an original article, you can write an average of one article a day or five days. It is recommended that you can use Yizhuan to check the quality of the article after writing your article to ensure the originality of your article and gain more. recommend.
The above four methods are mainly aimed at newcomers when they are operating new media, how to improve their copywriting skills. The following will share how to improve copywriting for those who are already working.
Find a reference article and summarize the key points of each paragraph into a piece of paper, including his core ideas and the cases mentioned by the author,
After excerpting the key points of each paragraph, shuffle all the paper, and then reorder and output an article according to your own understanding and thinking.
Compare the content written by yourself with the original text, and think about why the author arranges the structure of the article this way, and why he uses such "vocabulary" and "syntax"
Repeated comparison and creation + creation, practice an article 4-5 times until you write satisfactory content