Today's headlines from the media operation tips, quickly collect
1. Let the machine read your title and get accurate classification recommendations.
The robot doesn't know as much as you, so write the keywords related to classification and identification in the title clearly and accurately. Do not make mistakes in the classification of video uploads, write as many tags as possible, and write accurately.
2. Click time and dwell time are two important factors in the "algorithm mechanism".
Use the title and cover image to get clicks. There are many methodologies for starting the title, and there is a chance to open a discussion. In the waterfall flow of the content platform, the display opportunity of the title is often swept away by the user.
The easiest method to understand is:
A. The title should have as few strokes as possible, easy to identify, and colloquial
B. There must be an eye-catching keyword in the title to grab the user's attention. Start a full sentence title around this keyword.
You can also directly enter a few keywords in the editor to generate the title, and you can modify it on this basis.
3. Manually reload your title and cover before publishing.
In the recommendation algorithm of Toutiao, the title will be deduplicated first. The difference between short videos and text articles is that technology can convert text into digital codes. The digital code comparison can be deduplicated. This does not work for short videos. So, video porter crashes happen from time to time.
Manually check the title and cover image before publishing to avoid being de-duplicated. It also avoids the loss of clicks due to the excessive appearance of the cover image and the repeated appearance of the subsequent cover.
4. Follow up on hot spots quickly and sparingly
After a hot spot appears, it is determined at the first time, and the duration of the production cycle for the hot spot content is determined. The post-order hot content has a high probability of being deduplicated, and the pre-order hot content has a high probability of being recommended.
5. Follow the style of today's headlines
Today’s headlines are the first choice for cold start after most short video viewers enter the market. But how much effort is invested in the operation, it is necessary to determine whether the current video content style of Toutiao matches the content you output. The current video content categories are: music, funny, social, sketch, life, film and television, entertainment, cute, games, original.
Once the user groups of the content platform are aggregated, it is difficult to make qualitative adjustments. It has always been high and low, and the operation team needs to work hard to maintain a target level. Users who are immersed in "surprise", "funny" and other content under the "algorithm mechanism" generally have little incentive to "make a change".