Do you know the types of headlines that are highly recommended on Toutiao today?

Today, I will share with you the types of headlines that are highly recommended on today's headlines.

1. Resonance type

First-person + emotional resonance, such as "I earn 30,000 a month and still have no passion for work", using the first-person can bring readers closer.

Topics of high interest + resonance, such as "Everything is Good" reflects the pain of the original family."

2. Pain point type

The pain point is to work hard on the "rigid needs" of users, first go to their hearts, and then prick their hearts, tap their most sensitive and vulnerable emotions, and then respond to readers' anxiety and help them release pressure.

Often, the model of "identity label + crowd pain points" is used, such as "middle-aged and elderly mothers can no longer afford DIOR, and the competition between women starts from the baby's cram school", and middle-aged mothers as a group reveal their pain points .

3. Practical seminal vesicle type

Work hard on practicality and solve the actual needs of users. This is what we often say about strategies and skills. Generally speaking, binding benefits + practical tips, pain points + solutions, is practical value and can quickly attract users. For example, "How can I send my child to the best school without a school district room".

4. Cognitive upgrade

Here, we take professionalism and authority as the entry point to help users solve their doubts and upgrade their cognition. For example, "I dare not let a 12-year-old child go to school independently. Did I make the child a giant baby?" It should be noted here that cognitive upgrade is close to subverting cognition. If the event is too common, it is better not to use this type.

If you really don't know how to get a good title, you can go to Yizhuan. There is a function of automatically generating multiple titles in the Yizhuan editor. You only need to enter a few keywords. It is for reference only. You can make changes on this basis. , The above is the general content I heard from today's headline title class. After my own understanding and sorting, I will share it with you.

In the past, like everyone else, I studied the title of the official account for so long, and felt that it was enough to apply it to today’s headlines, but in fact, each platform has its own mode and routine . I hope it will be helpful to everyone~