3 tips for using hot events to create press releases? A must-see for self-media people

How to use hot events to create press releases? Anyone who is a self-media person knows that the hot spot is traffic, which is the basis of self-media creation. Today, I will introduce to you, how to use hot events to create soft articles, and what are the practical creative skills:

01 Purpose

When many editorial writers use the hot news time to write content, they will clarify the purpose of their editorial planning, create a marketing framework according to your marketing purpose, and then fill in the content, so that the output is fast and effective. This requires relatively high sensitivity to the author's hotspots and ability to write hotspot articles. Here is a hot tool for you to recommend - Instant Hot List. The instant hot list is an aggregated hotspot network. You can read the hotspot hot search list of the whole network at one time, and you can see a large number of hot articles. We can learn the titles, frames, and content of the articles.

02 Diversity

What is the diversity of press releases? First of all, the purpose of our press release is to integrate news effects, advertising effects, public relations, image communication, and customer relations for marketing planning, so when promoting, we can also use Weibo, WeChat, social platforms, various Large forums conduct matrix marketing to maximize coverage. Help enterprises to enhance the visibility of products and complete the purpose of corporate publicity.

03 Novelty

Press releases can use hot events to write their content, and they have certain highlights, so we don’t have to worry about popularity and traffic. The most important thing is that the topic selection angle must be novel, so as to stand out from the stereotyped hot articles, and write things that others have not written before, so that everyone can be refreshed.