Toutiao We-Media Operation: How to Gain 500+ Fans in Toutiao Today?
Toutiao, as a news information platform, users are more interested in hot news/topics or information related to me, whether it is a hot topic or a regular topic, there are three main sources:
①Toutiao site search
Toutiao itself has “hidden” a lot of content. We can find a lot of content in the background of creative hot spots, Toutiao hot list, Toutiao search, watermelon video, Douyin, Wukong Q&A and other places.
Rubbing hot spots, we must pay attention to the timeliness. Pick a topic that is relevant to your field and that users care about. At the same time, to express your own point of view, it is best to have a unique and different perspective.
If you don't know how many people have written about this topic, you can search for this keyword on the headlines to see what they have written, what perspectives, and then choose the less content to write.
My usual thinking angle is: what-why-how. For example, in the hot street stall economy some time ago, what are our writing angles? Here are a few examples for your reference.
②Outside the station: 5118 He Yizhuan
These two websites can be said to be the material library of self-media people, bringing together hot topics from almost all mainstream platforms, and can also help you get all the materials for article creation in one stop. (including articles, pictures, data analysis)
③Self-selected question bank
If you want to have a steady stream of creative materials and topics, and solve the problem of rapid content production from the root, you must have a topic library. Where does the best topic come from?
One is to communicate with users.
For example, the professionals on the headlines like to read topical content, such as WeChat work groups, wages, getting along with colleagues, upward management, self-discipline and other related articles. If you write such a topic, the system will recommend more people.
The second is competitive analysis.
Pay attention to a few top competing products, or accounts with similar styles to your own account field, and see what they are writing, what writing angles, and how the article data feedback, and then you can optimize and improve according to your own situation. own IP.
PS: Toutiao does not have a limit on the number of times to post. If you post 3-5 posts per post, you will have a higher chance of breaking out. I once tried to post 4 articles a day, and they all exploded overnight, bringing me nearly 10 million fans.
How to write a good headline?
Open the Yizhuan website:
Click on We Media Library - Featured Articles
Collect more exciting article titles.
After collecting the title frame, replace all the keywords with your own keywords, so that you can achieve the explosive title of the assembly line.