How to get more recommendations from Toutiao We Media? This article teaches you

Jul 27, 2022
|   Share on:
thumbnail

First of all, we have to clarify a principle that soft articles that are too hard will not be read on the Toutiao platform. Only content that conforms to the attributes of the platform can become a hit.

Secondly, we need to understand the content recommendation mechanism of Toutiao. The system will recommend the article to users who may be interested. If the user's reading effect is good, the stimulation system will be expanded to recommend to more similar users, and the amount of recommendation will increase like a "snowball". However, if the user's reading performance is not good during the recommendation process, the system will stop the recommendation.

In the end, if you want to get popular content, you must get multiple recommendations from the system, and multiple recommendations from the system will be affected by the following factors:

  1. The title and content must meet the needs of users. It is necessary to take care of the click-through rate of the article, but also not to deceive users by the title party and affect the completion rate. This degree must be very good. You can also enter a few words in the easy editor keywords, and the title is automatically generated.

  2. How many audits to go through, Toutiao content audit includes machine audit and manual audit. To publish highly professional content, such as finance, health and other fields, the author must have platform-related qualification certification, or even better than Huang V;

  3. If it is an advertising soft article, do not have contact information directly in the article; if you refuse pure hard advertising, users will be very disgusted, and even more blunt insertions are best not to have;

  4. Focus on the types of low-quality titles that the platform hits.

To sum up, in order to obtain more system recommendations, the user must be the core, and the topic selection and writing of the article must be centered on the readers. You can write about topics that Toutiao users care about and "rub" the hot spots on the site; you can also write "hard-core" dry goods to bring the value of learning to readers.

Related Posts