Douyin has been updated from the media for a month, how can the completion rate be improved? It is enough to master these methods
Are you still envious that others can get tens of thousands of views after posting a video? It is difficult for your Douyin account to exceed 100 views for a month of continuous updates. Likes, comments and reposts are even rarer. To create a popular video, not only the accumulation of time, but also the need to master the correct method.
Improve completion rate
1. Control the duration
To improve the completion rate of videos, we must learn to control the duration of videos. When there is too much video content, we can choose to complete the videos in stages. Divide a video with too much content into multiple short videos, so as to avoid the occurrence of low completion rate due to too long video time. Controlling the time length can also accelerate the video appropriately, but it is best not to accelerate the video. More than 1.3 times, the appropriate speed can bring a more comfortable look and feel to the audience.
2. Preview video content
A good beginning of a video can motivate users to continue watching. It plays a vital role in improving the completion rate of the video. The following tips can help us make the video start well:
(1) Learn to use interrogative sentences to ask questions in short videos, capture users' curiosity, and attract users' interest in watching.
(2) The specific duration of the video is prompted at the beginning of the video, so that users can be mentally prepared for the overall duration of the video.
(3) At the beginning, give an overview of the video content
A progress bar can also be set at the top or bottom of the video to let the user know the specific video content and length, which is more beneficial for the user to continue watching the video.
The comment area sparks interaction
1. Set a discussion topic
In the process of making short video content, pay attention to setting relevant discussion topics in the later stage of the video, and use words to call on users to leave messages and interact in the comment area. Common practices, such as: Do people agree or disagree with the video? Everyone is welcome to interact with the most liked messages. There will be small benefits~ Use the comment area to create relevant discussion topics, allowing users to leave opinions or questions in the comment area, and short video bloggers can interactively reply to achieve the purpose of active interaction.
We can not only create topics in our own works to spark discussions, but also create topics in the comment area of other Douyin Tuba to gain traffic; first, we need to summarize high-quality accounts, log in to the relevant data evaluation platform to observe and analyze the works of high-quality accounts release rules. Post high-quality comments as soon as the Douyin Tuba releases the work, so that users who watch the video later can pay attention to their comments.
2. Keep up with hot topics
To create a hot topic, it is necessary to keep up with the hot topics in the industry and output high-quality content. Different views on hot topics are more likely to trigger interactive discussions among users.
Good content is easier to share
1. Content is king
Content is king and never goes out of style. Whether it is in the form of a short video or an article, it must be original. Only when the content provides value to users can it be easily forwarded and shared. You can check the article on Yizhuan after creating the copy, and you can get more recommendations. For example, Dr. Lilac’s account maintains stable and high-quality content output, and once its popular science content is released, it will be forwarded and shared by many users.
The same is true for short videos. As long as the content output is done well to bring value to users, the number of forwarding and sharing of short video accounts will naturally increase.
2. Seize the opportunity and grasp the starting information
In the media atmosphere with highly developed information and information, if you want to create a popular video, you have to seize the opportunity to release first-hand industry information in a timely manner to provide users with the latest industry trends, industry information, industry hotspot interpretation and other latest news.
Whoever grasps the first release information is likely to gain unexpected exposure. The formation of a popular video is not accidental, but the influence of various factors. If we want to create a popular video, we need to do every part well and continuously optimize the content form.