How to create self-media hotspots? How to choose a topic? Refer to these 3 elements

I believe that this is a problem that many self-media people have encountered when they are creating hot spots. Sometimes they find a very good hot spot, but they don’t know what angle they should create from, or whether it is feasible to choose a topic. Today, I will introduce to you, how to judge whether a hot spot can be followed and how to choose a hot topic:

01 Hot spot energy

First we need to determine the energy of this hot spot. Including the popularity of hotspots, the value of communication, the degree of fit in the field, etc., these are very important. So how to judge the energy of the hot spot? You can use the professional hot spot tool - instant hot list. The instant hot list is a hot website that aggregates the real-time hot search rankings of the whole network. We can search for hot keywords on this website, and then we can find hot related materials and information. Whether there is development value and so on.

02 Emotional resonance

People have all kinds of emotions and desires, and the most touching thing is by no means long-winded lectures, but just the right emotions and sincere heart. After we find a hot spot, when we don't know which angle to choose, it's right to screen from the level of emotional resonance. People have three basic feelings: family, friendship, and love. For example, when the movie "Hello, Li Huanying" exploded before, there was an article "<Hello, Li Huanying> became popular: a word from Jia Ling, revealing the adult world "The Truth" broke out. This article is to cut into the hot spot from the perspective of family affection. There is a sentence in the article that swiped the circle of friends: When parents are there, life still has a place to come, and when parents go, there is only a way back in life.

03 Identity

According to the four dimensions of age, occupation, region, and personal status, it can accurately locate the target group and directly hit the real pain of specific people, which is more likely to resonate and win attention.