Douyin must-see from the media, how to find the benchmark account?
To determine account positioning, we first need to understand what content we are good at, what content we can do, and what value we can provide users.
Account positioning style is not completely clear in three or five days. If you want to determine style positioning in a short time, the most effective way is to refer to excellent benchmarking accounts. Benchmarking accounts are both our competitors and our learning direction.
To analyze the benchmarking account, you can analyze its positioning, monetization form, active data, etc. from a large aspect; from the details, you can analyze the topic selection direction, expression, shooting and editing, copywriting title, etc. of the benchmarking account. Analyzing the benchmarking accounts can help us avoid detours in the operation process and help us quickly clarify the direction of operation.
So how should we find the target account?
1. Active search
We can actively search for keywords in the field of the account on the Douyin search page.
For example, if you want to make a beauty account, you can search for beauty, and a series of beauty blogger account recommendations will appear on the result page. Find the account that fits our style positioning in the list for analysis. When choosing, it depends on the number of followers of the target account, the amount of playback, and the style positioning of the entire account homepage. Find 3-5 and then analyze each benchmark account in detail.
You can also use the short video data platform to find the accounts with the highest comprehensive rankings in related fields, and select a few for analysis.
2. Follow peer accounts
The short video industry is changing at a very fast rate, and content development trends and video presentations will continue to change with the needs of users. Therefore, we need to pay attention to the accounts of our peers, grasp the latest marketing trends in the industry, and understand the current mainstream video performance forms. Only in this way can we ensure that the content and forms of the accounts are updated and keep up with the changing needs of users. You can use the video content and expression form of excellent benchmarking accounts as your own short video material library content. But it should be noted that when we move the video, we need to inform the original author and ask for the author's consent.
3. Analysis of Explosive Accounts
Find out the popular accounts with more traffic and high popularity in a short period of time. Analyzing the reasons for the popularity of popular accounts, whether the topic selection is novel or the form of expression is unique, has become the direction for us to learn and improve in the future.
For example, analyze the reason why the bottom hot boy cross-dressing blogger became popular, because of the huge contrast before and after the cross-dressing, or because of the unique choice of cross-dressing characters.
Analyze the unique features of popular accounts, and then absorb and imitate relevant characteristics in time. Follow the trend of popular accounts to output content, and the sooner you imitate the video, the easier it is to gain unexpected exposure.
Fourth, understand the relevant accounts
When we follow a suitable benchmarking account, there will be some related recommended accounts under the account. These accounts recommended by the system are roughly similar to the benchmarking accounts in terms of traffic popularity and positioning. We can refer to them to find more benchmarking accounts.
In the early stage of the Douyin account, imitating the benchmarking account can make the account quickly reach the initial stage. However, when we are looking for imitation and benchmarking accounts, we must pay special attention to the reference imitation, not just copying it. We just learn the advantages of the benchmarking account, and then integrate the characteristic content of our own account according to its advantages. Only in this way can we create a unique account style.