How to write today's headlines? Learn these 4 creative skills to make your articles more classy

As one of the mainstream media in China, Toutiao has unquestionable popularity and traffic, which has attracted many creators to invest in Toutiao’s traffic pool. But many newbies don't know how to write explosive articles when they first enter the industry, and whether there is a creative framework. Today, I will introduce to you the creative skills of explosive articles:

01 Dismantling the title

There are always many people who have come over to summarize various types of routines and principles in the method of creating titles in the media. For example, there are four very common principles: cause resonance, set a sense of suspense, cause controversy, and subvert cognition. Most of the title creation can be classified into these four principles.

It is suggested here that you can make more use of professional self-media tools, such as Yizhuan, when creating headlines for explosive articles. Yizhuan's explosive title assistant, enter relevant keywords, and you can generate multiple explosive titles to choose from with one click. The titles can be directly accessed, or referenced and imitated. The more you read, the more you will write.

02 Disassemble the beginning and end

The weakest part of the we-media novice is not the issue of writing, nor the depth of thought, but the frame structure of the article, that is, the most basic creation of the beginning and the end. It is suggested here that you must create with emotions at the beginning, so that readers can have a strong sense of picture and substitution.

03 pile of materials

The beginning is written, it is the middle part. The middle part of a self-media article is actually the accumulation of materials. Everyone should know that material is the core content of self-media writing. An article without material support, without bone and flesh, will appear very thin, and the word count will be obviously insufficient. So how do you find the material? You can still use easy to write. Yizhuan's self-media library has a large number of self-media popular articles/popular video materials, and it is very convenient to find materials.

04 Demolition of golden sentences

Creative tutors often say that self-media golden sentences are "popular" genes and an important factor in promoting the amount of forwarding. Therefore, it is also very important to learn to dismantle the structure of popular golden sentences/learn to create golden sentences.