How to do a good job of online promotion in the dental industry and establish your own self-media platform matrix

If you want to keep traffic flowing easily and efficiently, it is most important to understand the underlying principles of traffic conversion. When we understand the operating theory of marketing, the principles can be used by analogy, and if we operate in batches, we can greatly improve the efficiency of drainage.

create diversity

Because the base of self-media workers is too large, the competition for traffic is quite "tragic". If you want to completely get rid of the sameness, you can only start from the aspect of differentiation, but personalization seems easy, but in fact, when you really get in touch It is really difficult to find, but you can try to start with a mixture of keywords, for example: the main field is photography, try to combine animation, see if there is a way to combine some subjective ideas, etc., open your mind and find what you are good at. able to get out of trouble.

Further explore the various needs of customers

When we want to use Soft Broadcasting to attract traffic, we should understand the needs of users and dig deep into them. Therefore, our articles must meet the needs of users. Only by hitting the core pain points of users and resonating with customers can we get users. trust to achieve the drainage effect.

Slowly create a new media MCN matrix, and use all the self-media platforms that can be settled in

If we-media only operates one platform, it will lose a lot of money. Try to build as many we-media platforms as possible to maximize traffic and exposure. For example, in the past, short videos were only sent to Xigua. In fact, we can also send bilibili, There are more than 20 mainstream platforms such as Douyu, etc., and all the platforms that can be used can be used, so as to win a larger platform traffic, and then continuously improve the exposure effect.

Easy Media: One-click distribution of articles and videos to 60+ platforms

If you want to be simple and efficient in promotion, you must have all kinds of practical tools and software. With the increase of various platforms in operation, although the traffic obtained has soared, the specific management is very messy, and the daily distribution of articles is not only troublesome but also time-consuming. , member management and so on followed by a series of headaches, and the way to completely solve the above problems, we only need to use the [E-Media Assistant] system.

Good at chasing hot spots

Learning to rub off on hot topics can get more readings. If you want to rub off on hot events more effectively, you must have something to do with your own creative field. Fitting, there is no imagined effect not to mention, it may cause fans' disgust, cause unnecessary trouble, and even worse, the We-media platform downgrades the account rights, so when the big guys are chasing hot news, Try to avoid casual rubbing.

Pay special attention to all content not to violate the regulations

We all know about the huge advantages of self-media, but there are too many people who do not follow the rules at present, resulting in very strict requirements on the content of the platform, but we can summarize it as follows: remember that the content of the article and pictures should not leave any contact information, It is very direct and hard, the platform is owned by others, you need to know how to protect it and operate in a low-key manner. At the same time, you should not post any informal articles. Most people may want to say, this can’t be, that can’t, how can we promote it? Referring to the practical experience, it is best to keep the product name in the soft text, and guide the user to the text content and take the initiative to privately message you. This is the best method at present.