How to effectively chase hot spots to create popular works and teach you to quickly create

Chasing hot topics is a necessary mission for the editor. Articles without hot topics are like milk tea without pearls! No soul! "Disassembly, imitation, feedback, summary, repetition" is the secret weapon to help us in any field from rookie to master. Today, I will introduce to you, what are the necessary postures for chasing hot spots:

01 Pyramid structure

Generally speaking, the structure pyramid is mainly divided into three layers: primary information, key information, and secondary information. Primary information is supported by key information, and key information is supported by secondary information. Every sentence, every paragraph of the position is designed and arranged. The same is true for chasing hot spots. From the introduction of the main information, the key information is extracted, and the secondary information supports the article.

02 MECE rule

MECE refers to the relationship between subjects: no repetition, no omission. For example, if the main theme is seasons, then the key themes are: spring, summer, autumn, and winter. These four seasons are completely different, just not repeating. And there are only four seasons in a year, there can be no fifth season, which is not missing.

03 SCQR - story unfolding method

A valuable article that provides effective solutions. SCQOR is also called problem solving analysis. For example, in the original Yuzuru Hanyu hot event, there are many explosive articles that use the example of Yuzuru Hanyu to draw out the common weaknesses of the workplace, and the process of exporting dry goods uses the SCQOR model.

Above, these few tips can help us better track hot spots. Here, I also recommend a hot spot artifact - the instant hot list. The instant hot list can track the real-time hot search rankings of the whole network in one stop. It can track hot spots 24 hours a day, and the mobile phone and computer can be used synchronously, which is very convenient.