10W+ hot style topic selection method, try it as a little red book
Because every time I worry about not knowing what to post, and Xiaohongshu is a platform that pays more attention to the quality of content, either it will not be posted, and if it is to be posted, there must be content and topics, so that the possibility of exposure of notes will be higher. SO , Today I will talk to you about the topic selection of Xiaohongshu and how to quickly build your own topic selection database.
We can start from account positioning, competing accounts and other aspects.
01Account positioning
A clear positioning for an account is the first step. The topic selection can be extended through the positioning of the account. For example, if we operate a self-media operation, what are the most concerned about the operation of a self-media operation? How does the account increase quickly? How to increase the reading volume of content? And the realization of self-media operations that everyone cares about.
At this stage, we can spread our thinking by drawing mind maps. The most direct way is to determine topics through user comments. For example, some users will care about platform issues, some will be concerned about monetization channels, and some will be concerned about It is content creation, and then there are many topics to write about in each direction. If you have nothing to do, you can read more comments in the same type of notes.
02 Learning from peer account selection topics
I wrote an article before to teach you how to find the benchmarking account, you can go to the historical article, or directly search for "the benchmarking account" to find it.
An account of the same type as yours is a benchmarking account. For example, I am a self-media person, so in fact, writing, account operation, and short video operation can be used as a reference.
Under normal circumstances, there will be several head accounts in each field, that is, the ones with a large number of fans. The details of such accounts can be referred to, but the content may be operated by the team, and we may not be able to do it even if we refer to the topic selection. The second is that these top accounts may have done it early and have a fan base.
We should focus on some central accounts. Those with tens of thousands of followers and most of them are operated by individuals. We can learn their covers, titles, and characters. . . . .
03 Industry Topic
It is to look at the topics that people in the industry care about, such as how people generally search. Here, I will share with you a few tools that I usually use for topic selection.
Off-site tools
Instant Hot List
Hotspot hot search aggregation platform, you can see hot texts from nearly 100 platforms such as Zhihu, Weibo, WeChat, etc., and see the news of the latest platforms. At the same time, you can click on the section to see hot texts of different categories. Hot texts are available for reference.
There is also a dedicated Xiaohongshu hotspot section.
Instant Hot List
5188 official website
Keyword Mining Daquan, you can see the keywords of Douyin, Baijiahao, Zhihu and other websites. In the search box, search for category-related keywords to see which points users are paying attention to and which words are extended.
On-site tools
Xiaohongshu has many official accounts. In fact, as long as you pay attention to it carefully, you have note-taking inspiration and keyword planning tools, and each field has a corresponding account.
Note Inspiration
Click on the Xiaohongshu APP Creation Center, click on Note Inspiration, the official organizes the latest interactive good notes, click on your own industry, you can refer to which topics are good recently, and if you want to shoot, add it and take it later.
Build your own subject library
My idea is actually to imitate. We can look at it on Xiaohongshu, and you will find that the content of the popular models is actually the same, including the copywriting, typesetting style, etc. There are actually similarities, and it’s time to study it.
Don't break the rules
You must not violate the rules when operating Xiaohongshu Notes. In fact, every new account will have a lot of traffic support for posting content some time ago. You have to seize this good opportunity, and then you need to rely on vertical content, Personalized creation and stable update to operate the account! !