4 principles for creating good headlines from social media that most people don't know

It's no exaggeration to say that a good title can determine the reading volume of an article, but in fact, many people don't know how to choose a good title.

1. Strictly control the number of characters

Most self-media platforms have a word limit on the title, why? Because the title has too many words, no one wants to read it, and too few words make it unclear. So how to control the number of words in the title in the best range is a knowledge. Try to be as concise as possible, refined and moving, and impeccable.

In addition, try to give as many words as possible to the keywords to be reflected, and put them in the front as much as possible, because current users are accustomed to fast-food reading, and they may skip the first few seconds without letting users see what they want to read. .

Regarding the number of words, the general principle for checking a good title is: one more word is too much, and one less word is not enough; if removing a sentence has no effect, delete it decisively! You can also go to the explosive text data center of Yizhuan.com to learn, and there are title aids!

2. Be curious

Many traditional news headlines are very general. You only need to see the headline to know the whole content. What else should readers be curious about?

So, although the title needs to have a certain generality, but! Don't write too comprehensively, and leave a certain amount of curiosity to the reader is a good title.

3. Clear goals

Everyone has the urge to explore or cater to, so when setting the title, if you can directly point out the target user group, such as: you, men, Beijingers, etc., it will make the corresponding group subconsciously feel that they are the target, and there is a kind of thinking. The urge to explore or to cater to, thus produces reading.

4. Empathy

Whenever the article is finished, try to think in a different position. If it is yourself: When I see this title, will I want to click on it? If yes, why, no, and why, it is necessary to review and correct in time.

Therefore, to choose a good title, you must not only look from the perspective of the precise audience, but also from the perspective of the overall situation, whether the title is appropriate and appropriate. You can also analyze the characteristics of the headlines of those explosions through the library of explosive materials provided by the official website of the media tool, so as to improve the level of your own writing.