How to write a million-dollar marketing copy from the media? Share 4 hot marketing copywriting routines
How to write a million marketing copy? Are there any hot marketing copywriting routines? As a self-media person, writing marketing copy is almost destiny. If the marketing copy is well written, Party A can't slow down the payment. Today, I will share with you 4 hot marketing copywriting routines to help you quickly capture the hearts of Party A and readers!
01 Don't forget the purpose of marketing
When many people write copywriting, they go for marketing purposes at first, but in the process of actual operation, they often forget that the original intention of writing copywriting is to promote a certain point, so no matter what we do, we must not. Forget the original intention of marketing. Don't forget that your purpose is marketing.
02 Pay attention to screening hotspots
Many of us who do propaganda want to rub the hot spot when they see it, and take the opportunity to build momentum, and even many leaders will force the copywriting to rub the hot spot. But in fact, we have to learn to filter hot spots, not all hot spots can be rubbed. Because there are some hotspots that can't be sidelined with brands at all, or are relatively negative hotspots, we don't want to rub against them.
03 Looking for hot spots - instant hot list
A lot of things happen every day, but there are not many related to our products, but what should we do? Here I would like to share with you an artifact that I have cherished for many years - the instant hot list. The instant hot list is an aggregated hotspot website. This website has daily hotspots from almost all media platforms. You don't need to log in to view them one by one. Quick Go and see if there's a hot spot you need.
04 Polish the copywriting
After the previous preparations are done, we can start polishing the first draft of the copy. When writing copy, you can follow this process: planning - customer analysis - selling point - participation forms and conditions - copywriting - polishing.