Let’s take a look at the self-media monetization method of millions of fans

Choosing a good monetization model is very important. It is not necessarily that only 100,000 million fans can make money; not much to say, go straight to the topic of dry goods, an effective form of self-media monetization:

Four types of platform realization

1. Information platform

The most representative one is Toutiao, which has large traffic and a relatively low threshold for creation, which is suitable for newcomers to grow. More importantly, there are many forms of realization:

The platform is divided, and there will be platform subsidies for sending pictures, texts and videos according to the amount of reading;

Platform advertisements, including system advertisements and self-operated advertisements;

Question and answer reward, the premise is that the question and answer income needs to be activated;

Self-operated advertising, after opening, you can link to e-commerce to bring goods;

Qingyun Rewards, Toutiao encourages original systems, and obtains income ranging from several hundred to several thousand for a single article of Qingyun;

Activity rewards, actively participate in headline themed activities, and those who are excellent will also receive bonuses;

Signed authors, high-quality creators have the opportunity to sign contracts with Toutiao, with basic monthly guarantees, and there is a tilt in traffic;

Baijiahao, Yidianxin, Dayuhao, Jianshu, etc. are also commonly used platforms by we-media creators. The monetization mechanism is similar, but the styles are different. Creators need to choose the appropriate platform;

2. Social media

Take Sina Weibo, for example. In 2019, Li Ziqi, who became a global hit, made his fortune on Sina Weibo. He currently has more than 30 million followers on Weibo, with an average of 20 million views per video. According to reports, his current annual revenue is 160 million.

There are three main ways to make money on Sina Weibo

(1) Paid subscription, but your content needs to be relatively high-quality;

(2) Fan reward;

(3) Weibo question and answer, you need to apply for the activation function;

3. Q&A platform

Knowledge payment has been very popular in recent years. The most representative ones are Luo Zhenyu, Fan Deng, Wu Xiaobo and others. The public's desire and awe for knowledge have made this popular trend;

The more typical ones are Himalaya, an audio course publishing platform. Those with good lecture or speech experience can try it. The traffic is large, and there are platform sharing and user rewards, as well as the method of paid courses; and today’s headlines’ Wukong Q&A is also paid for knowledge. A form of realization.

4. Video platform

Douyin, currently the most popular short video vertical screen publishing platform, the main form of realization is linking e-commerce to bring goods, knowledge payment, etc.;

Kuaishou, compared to Douyin, the content is more grounded;

Bilibili, also known as Station B, is a community where young people gather with the two-dimensional animation game as the main content;

Xiaohongshu, which releases information on beauty, fashion, etc., is the number one beauty brand in China in 2019. In just four years, it has caught up with many well-known international brands, occupying half of the success of Perfect Diary, and following the success of Xiaohongshu operations are directly related;

Watermelon, Volcano and other short video platforms, horizontal short videos, the main form of realization is platform sharing, placement of advertisements, etc.

Of course, the premise of monetization is to have content. Usually, you can go to Yizhuan to see how they create, and you can also detect some defects in your own articles, which will bring you more inspiration for your creation.