Short video self-media operation method, learn it well, there must be explosions

Topic selection is a headache for everyone. There are two methods recommended here: content outline-based and hotspot-based topic selection;

1. Prepare a content outline in advance

I have mentioned this in previous articles and many answers. Sorting out your knowledge system in advance can make your content structure more complete and the main line clearer. The easiest way is to refer to the catalogue of books in related fields. These The bosses and the editors of the publishing house have done a lot of work on this, and they can be used for learning or even direct use.

PS: Many people confuse topic selection with materials when talking about topic selection. Topic selection is the core theme, and materials are arguments and arguments. The reserve for topic selection and the reserve for materials must be separated.

2. Select topics based on hotspots

Different from the content outline, the topic selection based on hotspots is more test of divergent thinking, and the brain map is also used. The ultimate goal is to associate the hotspots with your content.

The second is operation, which includes content announcement, title copywriting, cover setting, user interaction and data review

Content publicity : Compared with improving the quality of content, content publicity is actively draining traffic. Actively increase the exposure of content through pre-announcement, multi-platform delivery, etc.

Title copywriting : The optimization of titles before publishing, including keywords and key topic links, will affect the traffic brought by the search. Titles that you can’t grasp can be detected on Yizhuan to help you quickly obtain popular titles. You need to enter a few corresponding keywords on the line.

Cover settings : If possible, simply learn about P-pictures. Compared with using keyframes directly as covers, a well-designed cover can attract more attention in search results/recommendations in the same city.

User interaction : Positive interaction with fans can not only optimize the relationship between you and fans, but also increase the basic weight of the account, which is a major focus of operation work.

Data review : The focus of data review is to make targeted improvements through user portraits and work data. As I mentioned in the initial preparation of the short video before, the personal setting/content style must refer to user portraits. It is a process of continuous optimization and fine-tuning