JuMedia Press Release: Introduction to the Five Advantages of Press Release

With the continuous development of the Internet, many enterprises and businesses are aware of the promotion of the soft article promotion platform through the Internet, thus establishing a corporate brand image. Among them, the promotion of press releases is an online marketing method that enterprises and businesses pay more attention to. This is also because the promotion of press releases itself plays an important role in establishing corporate brands and enhancing brand reputation. But at the same time, it should be noted that many people will make mistakes in the process of promoting soft articles. The following small series will introduce and analyze these errors.

First, feeling is also the source

Inspiration for any writing is not achieved overnight, but also seeks from the constant running-in of writing. Whoever wants to achieve great success in any industry needs to learn, besides learning, what is more important is frequent practice later on. During our practice, we actually form a memory that allows us to succeed in subsequent work or studies. This situation can also be used for reference in the creation of soft articles. We have practiced the types of soft essays that we are good at a lot, and when we start writing, the inspiration will continue to emerge in our minds.

Second, develop an appropriate defense strategy

In fact, different article types can be placed on different types of network platforms to achieve better results, but it should be noted that the article type and platform type need to be consistent. But if the two types don't match, it will become very strange and will not achieve our ideal promotion effect. For example, the press release is published on the official WeChat account in a lively style, and the fans will be lost in the next second; if we post the WeChat draft on Weibo, I am sorry. Weibo is limited to 140 characters. So before we write soft articles, we need to clarify three questions: which channel should we publish through? What are the characteristics of this channel? What kind of articles does the audience like to read?

The promotion experience mastered by online media organizations can not only master thousands of media resources in different industries, but also analyze the market of advertisment promotion products and put advertorial articles on valuable media platforms, which not only improves the marketing effect of advertorial articles, but also reduces the The cost of investment in corporate marketing. If you want to get the marketing effect of the press release, when choosing a publishing platform, you must choose a formal and valuable publishing platform.